Pixelhaus Studios: Search engine optimisation for Verwood, Bournemouth, Poole, Christchurch, Wimborne, Dorset, Hampshire and Wiltshire
Search Engine Optimisation (SEO)
" How do I get people to find my site?" is one of the most commonly asked questions. Well, there are 2 answers to this: one is the correct, less expensive way, the other is the quicker more expensive way!
The correct way
In the olden days, (Pre 2003) there were lots of tricks and hacks that could improve your site's ranking along with constant submissions to the search engines. These day's the search engines are far more savvy and rely on well structured good quality content. Knowing how best to deliver this is what we do. When we build a new site, it is built from the ground up to be as search engine friendly and as accessible as possible. We recently overhauled a site for an insolvency practitioners. As a result, their ranking improved, so much so, they occupied the no.1 slot on Yahoo UK, for their top keyword. Their volume of traffic also increased by 50% to achieve nearly 300 site visits per day in a highly competitve market. Results, however are not instant and can take anywhere from 3 to 6 months to achieve their full effect.
The quick way
When you use a search engine or directory such as Google, you will see some results to the right, or at the very top, labelled as sponsored links. These are paid for search results and we can help you be there too if you need instant results.
It is a very simple business model, called 'pay per click'. You select the keywords that are important or relevent to your business. Depending how popular your chosen keyword is (as a search term) you pay a fixed amount only when your link is clicked on in the search results page. This can be a matter of pence per click. You decide how much you want to pay, and how much you want to spend per day. It's simple. Of course if you combine the two together....
Can I cheat the system ?
It used to be common practise to 'cheat' the system, but search engines are far too wise to all the little dodges. If you don't believe us, BMW had recently been delisted from Google for dodgy SEO practise. It's not just them either, Ricoh, the Japanese manufacturer have also been delisted for similar 'web spam' .
