Search engine optimisation

Search engine optimisation

" How do I get people to find my site?" is one of the most commonly asked questions. Well, there are 2 answers to this: one is the correct, less expensive way, the other is the quicker more expensive way!

The correct way

In the olden days, (Pre 2003) there were lots of tricks and hacks that could improve your site's ranking along with constant submissions to the search engines. These day's the search engines are far more savvy and rely on well structured good quality content. Knowing how best to deliver this is what we do.

When we build a new site, it is built from the ground up to be as search engine friendly and as accessible as possible. We recently overhauled www.verwoodturf.co.uk. As a result, their ranking improved, so much so, they occupy top 5 listings on Google and Yahoo, for all their main keywords. Results, however are not instant and can take anywhere from 3 to 6 months to achieve their full effect.

Search for 'beads' in Google (uk): three of the top ten sites are Pixelhaus sites and that is NOT a coincidence in that particular highly competitive market. 

• Correct use of page titles, meta description and meta keyword tags
• Correct use of titles and sub titles with the right H tags
• Optimise visual media using strong tagging on all images and video
• Run a full Google webmaster service, including regular google analytics reports, crawler access and diagnostics
• Run a regular website optimizer experiment on your site
• Buy domains relating to keyword search terms, build and optimise pages into the site using these domains (cost per domain and page)

The 'instant' fix

When you use a search engine or directory such as Google, you will see some results to the right, or at the very top, labelled as sponsored links. These are paid for search results and we can help you be there too if you need instant results. It is a very simple business model, called 'pay per click'. You select the keywords that are important or relevent to your business.

Depending how popular your chosen keyword is (as a search term) you pay a fixed amount only when your link is clicked on in the search results page. This can be a matter of pence per click. You decide how much you want to pay, and how much you want to spend per day. It's simple. Of course if you combine the two together....

Can I cheat the system ?

It used to be common practise to 'cheat' the system, but search engines are far too wise to all the little dodges. If you don't believe us, BMW were delisted from Google a couple of years ago for dodgy(black hat) SEO practise. It's not just them either, Ricoh, the Japanese manufacturer have also been delisted for similar 'poor' practice .