Pixelhaus were proud to be sponsors this year of the Shake and Stir vintage festival, in Southbourne, Bournemouth and as such, we designed and built their website.
An other key aspect of our association with the festival was in the online marketing of the event. We devised a strategy of daily posts on Facebook, twitter and instagram, video interviews with the sponsors, traders and artists and email shots which we trickled out in the run up to the festival. In the final week we also ran a sponsored post via Facebook for maximum reach.
During the event itself we conducted live Facebook videos and interviews. The upshot of this work was a 26% year on year increase in Facebook activity. Indeed, in the week up to and including the days of the event we reached 29,000 people organically through Facebook alone.
At the end of the day though, what matters is how many people attended and we’re rather pleased that our work contributed to an estimated 25,000 to 27,000 attendees over the weekend, up from 12,000 last year.
As passionate supporters of live music, indeed our very own social media manager, Judy was there with her band it was great to see so many people engaged with this community event and we look forward to taking it to new heights next year.