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What is affiliate marketing and could I use it on my website ?

Despite the name, affiliate marketing is a very straightforward concept: You sell things on your website. And if some else passes some business your way naturally you’d like to reward them for it.

And that is exactly what affiliate marketing is. We have long been advocates of the Opencart ecommerce platform which includes an affiliate marketing module as a core function. So, how does it work? Well, the person who passes business your way is the affiliate and they register on your Opencart website as an affiliate. As the administrator of the site you have the power to allow or decline and potential affiliates and you have the power to determine what percentage per sale each affiliate receives. Opencart then generates a unique link for the affiliate to add to their own site.

When a browser clicks on that link, Opencart will log that incoming visitor and track it. If it turns into a sale then the value (and the associated commission) is logged in the backend and both you as administrator and the affiliate can login and see how they are performing.

It’s an absolute no brainer to start using this as YOU don’t have to do anything to generate that extra business.

If you’d like to see more, here is an excellent article from our friends at ISENSELABS about how to set up and manage your affiliate programme in Opencart 3.

A social media success story

Pixelhaus were proud to be sponsors this year of the Shake and Stir vintage festival, in Southbourne, Bournemouth and as such, we designed and built their website.

An other key aspect of our association with the festival was in the online marketing of the event. We devised a strategy of daily posts on Facebook, twitter and instagram, video interviews with the sponsors, traders and artists and email shots which we trickled out in the run up to the festival. In the final week we also ran a sponsored post via Facebook for maximum reach.

During the event itself we conducted live Facebook videos and interviews. The upshot of this work was a 26% year on year increase in Facebook activity. Indeed, in the week up to and including the days of the event we reached 29,000 people organically through Facebook alone.

At the end of the day though, what matters is how many people attended and we’re rather pleased that our work contributed to an estimated 25,000 to 27,000 attendees over the weekend, up from 12,000 last year.

As passionate supporters of live music, indeed our very own social media manager, Judy was there with her band it was great to see so many people engaged with this community event and we look forward to taking it to new heights next year.

A brief history of Pixelhaus: in websites

old pixelhaus website

As we launch this,  our latest Pixelhaus website, we thought it might be fun to go back and look at some of our earlier efforts. Pixelhaus was originally formed in 1993 by Richard Gosler, our current creative director. As he was a catalogue and commercial photographer the company was exclusively a photographic studio and the world wide web was literally 2 years old.

First efforts

Our first site for Richard Gosler Photography as we were known then was built in 1998 as an experiment just to see how easy or hard this new fangled technology was. As it goes, very easy as you were generally limited to static sites back then. Our first site was made in Microsoft Frontpage in a weekend. By today’s standards an abomination of code and design but it did the job. Alas we cannot show you what it looked like (which, to be honest is a bit of a relief to us also). But it did allow us to start offering the service to our photographic clientele.
Gosler New Media

Gosler New Media (1999)

Gosler New Media

In 1999 the company changed names to Gosler New Media to reflect the rapid changes in technology and also our offering. As well as web design, we were one of the first companies in the area to offer 360 degree panoramas, virtual tours and object movies. Technologies then were largely proprietary such as Apple’s QTVR for cylindrical and cubic panoramas and the notorious IPIX for spherical panoramas. IBM curiously had their own suite of java based multimedia plugins called Hot Media which were not only fantastic but free. Alas they are no more.

Pixelhaus Studios (2003)


In 2003 yet another name change to Pixelhaus Studios. As design was becoming more important to us as a company we wanted to reflect that and the name is a combination of pixel to represent the digital media we worked with and haus which is our homage to the famous Weimar Bauhaus, probably the most influential design school of the 20th century. The site was also multilingual being available in French and German versions.

Pixelhaus Studios (2007)

Let’s get serious

2006 saw our next major revision and the site you see here is also online as a legacy document under By this time we were using content management systems for much of our work and a Canadian company took it upon themselves to steal our design and offer it as a template for CMS Made Simple (CMSMS). When it became apparent that this was the case they received a torrent of abuse from the CMSMS community but we took it as a homage to our superior design skills! When we moved onto the next version of Pixelhaus we released a  free version of the template for anyone to use which went on to be one of their top ten most popular with over 4000 downloads.


Which brings us almost up to date with the previous version of our site which you can see at the top of the page. This was built in Silverstripe, an award winning Content Management System from New Zealand. The site has done well lasting us 4 years but with the changes in the way people use the internet we had to go responsive, especially as we’re always telling our clients they have to.