Despite the name, affiliate marketing is a very straightforward concept: You sell things on your website. And if some else passes some business your way naturally you’d like to reward them for it.

And that is exactly what affiliate marketing is. We have long been advocates of the Opencart ecommerce platform which includes an affiliate marketing module as a core function. So, how does it work? Well, the person who passes business your way is the affiliate and they register on your Opencart website as an affiliate. As the administrator of the site you have the power to allow or decline and potential affiliates and you have the power to determine what percentage per sale each affiliate receives. Opencart then generates a unique link for the affiliate to add to their own site.

When a browser clicks on that link, Opencart will log that incoming visitor and track it. If it turns into a sale then the value (and the associated commission) is logged in the backend and both you as administrator and the affiliate can login and see how they are performing.

It’s an absolute no brainer to start using this as YOU don’t have to do anything to generate that extra business.

If you’d like to see more, here is an excellent article from our friends at ISENSELABS about how to set up and manage your affiliate programme in Opencart 3.